The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay BaerThe Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer

The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

byJay Baer, Amber Naslund

Hardcover | February 8, 2011

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about

The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that''s quickly facing extinction. Yet business hasn''t adapted to this evolution. And adapt you must.

This book isn''t about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

JAY BAER is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions. His social media strategy blog, ConvinceandConvert.com, is one of the top ranked business blogs o...
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Title:The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More SocialFormat:HardcoverProduct dimensions:224 pages, 9 X 6.2 X 1.1 inShipping dimensions:224 pages, 9 X 6.2 X 1.1 inPublished:February 8, 2011Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:047092327X

ISBN - 13:9780470923276

Appropriate for ages: All ages

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Table of Contents

Acknowledgments.

Introduction.

1 Engineer a New Bedrock.

2 Find Talent You Can Trust.

3 Organize Your Armies.

4 Answer the New Telephone.

5 Emphasize Response-Ability.

6 Build a Fire Extinguisher.

7 Make a Calculator.

Where Do We Go from Here?

Index.