Nudge: Improving Decisions About Health, Wealth, And Happiness

byRichard H. Thaler, Cass R. Sunstein

Paperback | February 24, 2009

Nudge: Improving Decisions About Health, Wealth, And Happiness by Richard H. Thaler
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From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking, Fast and Slow

* More than 1.5 million copies sold
* New York Times bestseller
* Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the...
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Title:Nudge: Improving Decisions About Health, Wealth, And HappinessFormat:PaperbackProduct dimensions:320 pages, 8.4 X 5.5 X 0.81 inShipping dimensions:320 pages, 8.4 X 5.5 X 0.81 inPublished:February 24, 2009Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:014311526X

ISBN - 13:9780143115267

Appropriate for ages: All ages

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