Persuasion by Arlene DickinsonPersuasion by Arlene Dickinson


byArlene Dickinson

Paperback | September 11, 2012

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At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

About The Author

ARLENE DICKINSON is a judge on the hit CBC TV showDragons’ Den. Ranked as one ofPROFIT Magazine’s Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one...
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by Arlene Dickinson


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Arlene Dickinson Two-Book Bundle: Persuasion and All In
Arlene Dickinson Two-Book Bundle: Persuasion and All In

by Arlene Dickinson


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Details & Specs

Title:PersuasionFormat:PaperbackDimensions:288 pages, 9 × 6 × 0.72 inPublished:September 11, 2012Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443405973

ISBN - 13:9781443405973

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Editorial Reviews

“Her journey is remarkable. It’s fascinating. It’s a completely different perspective, but it’s very good.”


“As much a self-help tome as it is a how-to manual for gaining success in marketing and in business.”