Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

April 27, 2010|
Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
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"A marvelous book… thought provoking and highly entertaining."  —Jerome Groopman, New York Times bestselling author of How Doctors Think

An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.” — Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald''s Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we''re making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They''re systematic and predictable—making us predictably irrational.

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in theNew York Times,Wall Street Journal,Washington Post,Boston Globe, and elsewhere. He lives in North Carolina with his family.
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Title:Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our DecisionsFormat:PaperbackProduct dimensions:384 pages, 8 X 5.31 X 0.86 inShipping dimensions:384 pages, 8 X 5.31 X 0.86 inPublished:April 27, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061353248

ISBN - 13:9780061353246

Appropriate for ages: All ages

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