The Art Of Choosing by Sheena IyengarThe Art Of Choosing by Sheena Iyengar

The Art Of Choosing

bySheena Iyengar

Hardcover | August 16, 2012

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of...
Title:The Art Of ChoosingFormat:HardcoverDimensions:352 pages, 9.5 × 6.5 × 1.5 inPublished:August 16, 2012Publisher:Grand Central PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0446504106

ISBN - 13:9780446504102


Rated 4 out of 5 by from Enlightening! This book has changed how I approach making decisions and how I interact with people when they make choices. The research was well summarized and clear. I found the writing was easy to read and the storyline was enjoyable. The book might not be for everyone, but as someone who is interested in social science, statistics, and cognition this book hit the mark.
Date published: 2017-01-24

Editorial Reviews

"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."