The Art Of Choosing

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The Art Of Choosing

by Sheena Iyengar

Grand Central Publishing | August 16, 2012 | Hardcover

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Format: Hardcover

Dimensions: 352 pages, 9.5 × 6.5 × 1.5 in

Published: August 16, 2012

Publisher: Grand Central Publishing

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0446504106

ISBN - 13: 9780446504102

Found in: Health and Well Being

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– More About This Product –

The Art Of Choosing

The Art Of Choosing

by Sheena Iyengar

Format: Hardcover

Dimensions: 352 pages, 9.5 × 6.5 × 1.5 in

Published: August 16, 2012

Publisher: Grand Central Publishing

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0446504106

ISBN - 13: 9780446504102

About the Book

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. With its crucial, scientifically backed insights into these areas, HOW WE CHOOSE is an indispensible companion and guide for the many challenges ahead.

From the Publisher

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

About the Author

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.

Editorial Reviews

"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."