The Audacity To Win by David PlouffeThe Audacity To Win by David Plouffe

The Audacity To Win

byDavid Plouffe

Hardcover | May 19, 2011

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David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. "The Audacity to Win" is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.
For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider's tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
"The Audacity to Win" chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.
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David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senator...
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Title:The Audacity To WinFormat:HardcoverProduct dimensions:384 pages, 9.98 × 5.74 × 1.3 inShipping dimensions:9.98 × 5.74 × 1.3 inPublished:May 19, 2011Language:English

The following ISBNs are associated with this title:

ISBN - 10:0670021334

ISBN - 13:9780670021338

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