Tribes: We Need You To Lead Us by Seth GodinTribes: We Need You To Lead Us by Seth Godin

Tribes: We Need You To Lead Us

bySeth Godin

Hardcover | October 16, 2008

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful busines...
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Title:Tribes: We Need You To Lead UsFormat:HardcoverDimensions:160 pages, 7.31 × 5.25 × 0.63 inPublished:October 16, 2008Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1591842336

ISBN - 13:9781591842330

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Reviews

Rated 5 out of 5 by from Fast, easy, good It's all in the title really; "Tribes" was a fast read, the concepts were easy to grasp and it was an all around good book!
Date published: 2017-08-24
Rated 4 out of 5 by from Great Nuggets Seth provides us with great nuggets of advice whether we aren't in a business field or are. The short stories are simpe to digest and is a great book for anyone that is always picking up and putting the book down in between their busy schedule.
Date published: 2016-12-12

Editorial Reviews

"Tribes is a short book—only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!" —Michael Hyatt, author of Platform and Living Forward"Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.” —Former U.S. senator Bill Bradley"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off." —Forbes"It's easy to see why people pay to hear what he has to say." —Time"If Seth Godin didn't exist we'd need to invent him." —Alan Webber, founder, Fast Company"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin." —Micah Sifry, cofounder, Personal Democracy Forum "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."—Miami Herald