Tribes: We Need You To Lead Us

Hardcover | October 16, 2008

bySeth Godin

not yet rated|write a review
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.


And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.


If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.


If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.


Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.
 

Pricing and Purchase Info

$19.49 online
$26.00 list price (save 25%)
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.Now the Internet has eliminated the barriers of geography, cost, a...

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

other books by Seth Godin

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…
All Marketers Are Liars: The Underground Classic That E...

Paperback|Apr 24 2012

$14.28 online$16.00list price(save 10%)
Linchpin: Are You Indispensable?
Linchpin: Are You Indispensable?

Paperback|Apr 26 2011

$17.51 online$21.00list price(save 16%)
Purple Cow, New Edition: Transform Your Business By Being Remarkable--includes New Bonus Chapter
Purple Cow, New Edition: Transform Your Business By Bei...

Hardcover|Nov 12 2009

$26.49 online$30.95list price(save 14%)
see all books by Seth Godin
Format:HardcoverDimensions:160 pages, 7.38 × 5.31 × 0.63 inPublished:October 16, 2008Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1591842336

ISBN - 13:9781591842330

Look for similar items by category:

Reviews

Extra Content

Editorial Reviews

?Tribes is a must read for all of us. It?s up to each one of us to lead in today?s new kind of world.?
?Former U.S. senator Bill Bradley