UnMarketing: Stop Marketing. Start Engaging

byScott Stratten, Alison Kramer

Paperback | February 21, 2012

UnMarketing: Stop Marketing. Start Engaging by Scott Stratten
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Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

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Author who only gives testimonials to people who give him one in return

Introduction xi1 Hierarchy of Buying 12 A Word on Experts 43 Trust Gap 74 Restaurant That Didn’t Get It 115 Cold Calling 156 Aiming Your Company at the Bottom of the Barrel 177 Pull and Stay 228 Reasons Why Companies Don’t Use Social Media 259 Social Media (Social Currency as Well) 2710 Twitter versus Facebook versus LinkedIn versus Go...
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Title:UnMarketing: Stop Marketing. Start EngagingFormat:PaperbackProduct dimensions:272 pages, 9 X 6.02 X 0.8 inShipping dimensions:272 pages, 9 X 6.02 X 0.8 inPublished:February 21, 2012Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1118176286

ISBN - 13:9781118176283

Appropriate for ages: All ages

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