Visual Language for Designers: Principles for Creating Graphics that People Understand

byConnie Malamed

Paperback | October 1, 2011

Visual Language for Designers: Principles for Creating Graphics that People Understand by Connie Malamed
$33.01 online 
$51.99 list price save 36%
Earn 165 plum® points
Prices and offers may vary in store
Quantity:

In stock online

Ships free on orders over $35

Not available in stores

about

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Visual Language for Designers includes:

—How to organize graphics for quick perception

—How to direct the eyes to essential information

—How to use visual shorthand for efficient communication

—How to make abstract ideas concrete

—How to best express visual complexity

—How to charge a graphic with energy and emotion

Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design. http://www.malamedconsulting.com
Loading
Title:Visual Language for Designers: Principles for Creating Graphics that People UnderstandFormat:PaperbackProduct dimensions:240 pages, 11 X 8.5 X 0.62 inShipping dimensions:240 pages, 11 X 8.5 X 0.62 inPublished:October 1, 2011Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1592537413

ISBN - 13:9781592537419

Appropriate for ages: All ages

Look for similar items by category: