The War Room: Political Strategies For Business, Ngos, And Anyone Who Wants To Win

Paperback | October 4, 2007

byWarren KinsellaForeword byJean Chrétien

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The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion.

Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.

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From the Publisher

The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents ...

Warren Kinsella was a special assistant to Jean Chretien and was chief of staff in several federal ministries. His previous books include Unholy Alliances; the national bestseller Web of Hate; a bestselling novel, Party Favours; Kicking Ass in Canadian Politics; and Fury's Hour: A (Sort-of) Punk Manifesto. He lives in Toronto.

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Format:PaperbackDimensions:304 pages, 9 × 6 × 0.75 inPublished:October 4, 2007Publisher:DundurnLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1550027468

ISBN - 13:9781550027464

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In reading this book I felt his passion and belief in what he was saying. Some great insights written with 'spit and fire.' Great read! - Gloria Reimer