The War Room: Political Strategies For Business, Ngos, And Anyone Who Wants To Win by Warren KinsellaThe War Room: Political Strategies For Business, Ngos, And Anyone Who Wants To Win by Warren Kinsella

The War Room: Political Strategies For Business, Ngos, And Anyone Who Wants To Win

byWarren KinsellaForeword byJean Chrétien

Paperback | October 4, 2007

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The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion.

Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.

Warren Kinsella was a special assistant to Jean Chretien and was chief of staff in several federal ministries. His previous books include Unholy Alliances; the national bestseller Web of Hate; a bestselling novel, Party Favours; Kicking Ass in Canadian Politics; and Fury's Hour: A (Sort-of) Punk Manifesto. He lives in Toronto.
Title:The War Room: Political Strategies For Business, Ngos, And Anyone Who Wants To WinFormat:PaperbackDimensions:304 pages, 9 × 6 × 0.75 inPublished:October 4, 2007Publisher:DundurnLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1550027468

ISBN - 13:9781550027464

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Rated 5 out of 5 by from Excellent - A must read! An extension to his 2001 work Kicking Ass in Canadian Politics, The War Room is an updated look at political campaigning in the 21st century. In this book Kinsella provides a "how to" manual of sorts to anyone looking to run a public relations campaign. His primary rule – and subsequently the dominant theme of the book - which he admits he borrowed from James Carville (a.k.a "God"), is to leave no charge unanswered; if hit, hit back. Each chapter is structured as a lesson (10 in total), including one of my favourites titled, "Get the Handle Scandal Manual!" Refreshingly, Kinsella writes in a fluid and easily understandable manner. One is not lost in his prose, yet the points he wishes to make are well articulated and resonate easily with the reader. Often his anecdotes or turns of phrase make the reader chuckle aloud. Kinsella is a masterful writer, knowing how to convey potentially boring material in a fun, fresh and riveting fashion and his telling of behind the scenes stories adds to a deeper understanding of Canadian politics. Known to some as the "Prince of Darkness", and revered by many in Canadian political circles as the "James Carville of the North", Kinsella truly understands what it takes to win in politics. This is a must read for anyone interested in Canadian politics or who may be facing off publicly with a rival. This book is not reserved for politicos only and is easily accessible to everyone.
Date published: 2007-11-19

Editorial Reviews

In reading this book I felt his passion and belief in what he was saying. Some great insights written with 'spit and fire.' Great read! - Gloria Reimer