What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World by Jeff JarvisWhat Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World by Jeff Jarvis

What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World

byJeff Jarvis

Paperback | February 17, 2009 | Large Print

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“Eye-opening, thought-provoking, and enlightening.”
USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and ...
Title:What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the WorldFormat:Paperback | Large PrintDimensions:448 pages, 9 × 6 × 1.02 inPublished:February 17, 2009Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061719919

ISBN - 13:9780061719912

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Rated 4 out of 5 by from Google Your Future WWGD is a well written, focused, and interesting book; an easy and breezy read full of interesting anecdotes, examples and musings, with a liberal sprinkling of the author’s sly humour thrown in for good measure. It deserves to be read by all interested in both Google’s and the internet’s impact on our world. Similar in its macro and forward looking approach to Don Tapscott and Anthony Williams’ book ‘Macrowikinomics’, it differs in its more singular focus around a central example: Google. While Tapscott and Williams cover a very wide range of material in their longer book, Jarvis stays on his central message; that Google and the internet (for this is as much, if not more, about the internet as it is about Google) are changing the way we lead our lives, conduct our business, and govern ourselves. The examples in the book are interesting, personal, edifying and entertaining, and advance the book’s message well; they are not particularly profound. This is not a book that will advance human knowledge or even age well, but it is a topical and well written brief. There is a certain irony that a message about how the medium is changing the world had to be delivered in book format. Marshall McLuhan would have chuckled. To deliver a message compelling enough and long enough to become a best seller, Jarvis had to write a book, piecing together many different ideas drawn from his own blogs, from his readers’ comments, and from books and articles written by others. The internet is the source of much of the raw material and then, for the e-book version only, is also the delivery mechanism. For all of its wonderful, liberating, democratizing, empowering and connecting features, the internet doesn’t yet facilitate the production of books like this because much of its content is ephemeral, is drawn disproportionately from users in broadcast mode, and doesn’t yet allow writers’ (bloggers’?) longer works (books) to be monetized through Google’s advertising model. A controlled distribution system is still required, whether an on-line or physical bookstore (leaving us to ask, ‘What Would Amazon Do?’). A century and a half ago, Charles Dickens wrote many of his novels in weekly serial format that reached readers via the newspaper, and in the 1980s Tom Wolfe did the same with his novel “The Bonfire of the Vanities” through the controlled (paid) distribution of Rolling Stone Magazine. It would appear that there remains still a gulf between blogs and books or this book would perhaps have been published as a very long, advertising supported blog! I’ve never googled his name, so I likely would never have heard of the world’s most famous Jeff Jarvis (so he claims per Google!) had he not published this fine book. I’m glad he did, and encourage others to pick up his entertaining and thought provoking work.
Date published: 2011-04-04

Editorial Reviews

“For those who haven’t thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, “What Would Google Do?” by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. “