When the Headline Is You: An Insiders Guide to Handling the Media

Hardcover | October 19, 2010

byJeff AnsellAs told byJeffrey Leeson

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

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From the Publisher

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents teste...

From the Jacket

Praise for When the Headline Is You "Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Headline Is You offers invaluable advice on managing relationships with these outlets." —Richard Edelman, president and CEO, Edelman Public Relations "Jeff Ansell's advice is extremely r...

Jeff Ansell is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to ...
Format:HardcoverDimensions:256 pages, 9.3 × 6.22 × 0.94 inPublished:October 19, 2010Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0470543949

ISBN - 13:9780470543948

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Extra Content

Table of Contents

Foreword.

Introduction.

1 What Is News?

2 You Are the Story.

3 How to Admit Bad News.

4 Crafting Compelling Messages.

5 Delivering Your Message.

6 When the Going Gets Tough.

7 Twenty What-Ifs.

Appendix: Media Messaging Toolkit.

Notes.

Acknowledgments.

The Authors.

Index.