Wikinomics: How Mass Collaboration Changes Everything

April 22, 2008|
Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
$35.00
Hardcover
Earn 175 plum® points
Buy Online
Ship to an address
Not currently available
Pick up in store
To see if pickup is available,
In-Store Availability
To check store inventory,
Prices and offers may vary in store

about

An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Title:Wikinomics: How Mass Collaboration Changes EverythingFormat:HardcoverProduct dimensions:368 pages, 9.24 X 6.26 X 1.25 inShipping dimensions:368 pages, 9.24 X 6.26 X 1.25 inPublished:April 22, 2008Publisher:PortfolioLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1591841933

ISBN - 13:9781591841937

Appropriate for ages: All ages

Look for similar items by category: