A Brief Look at Some Businesses Based on Shared Social Experience

Kobo ebook | April 30, 2010

byRawn Shah

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This is the eBook version of the printed book.

This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.

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Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.

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Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....

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From the Publisher

This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many m...

Format:Kobo ebookPublished:April 30, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132102420

ISBN - 13:9780132102421

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