A Brief Look at Some Businesses Based on Shared Social Experience by Rawn Shah

A Brief Look at Some Businesses Based on Shared Social Experience

byRawn Shah

Kobo ebook | April 30, 2010

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This is the eBook version of the printed book.

This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.

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Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.

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Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....

Details & Specs

Title:A Brief Look at Some Businesses Based on Shared Social ExperienceFormat:Kobo ebookPublished:April 30, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132102420

ISBN - 13:9780132102421

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