A Consumers' Republic: The Politics of Mass Consumption in Postwar America

December 30, 2003|
A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Lizabeth Cohen is Howard Mumford Jones Professor of American Studies in the Department of History at Harvard University. She is the author of Making a New Deal: Industrial Workers in Chicago, 1919—1939, which won the Bancroft Prize and the Philip Taft Labor History Award and was a finalist for the Pulitzer Prize. She has written ...
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Title:A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Format:Paperback
Product dimensions:576 pages, 8 X 5.2 X 1.2 in
Shipping dimensions:576 pages, 8 X 5.2 X 1.2 in
Published:December 30, 2003
Publisher:Knopf Doubleday Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9780375707377

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