A Designer's Research Manual, 2nd Edition, Updated And Expanded: Succeed In Design By Knowing Your Clients And Understanding What They Really Need by Jenn Visocky O'gradyA Designer's Research Manual, 2nd Edition, Updated And Expanded: Succeed In Design By Knowing Your Clients And Understanding What They Really Need by Jenn Visocky O'grady

A Designer's Research Manual, 2nd Edition, Updated And Expanded: Succeed In Design By Knowing Your…

byJenn Visocky O'grady, Ken Visocky O'grady

Paperback | July 1, 2017

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Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
 
A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

  • Over 25 proven research strategies and tactics
  • Added content about planning research, analyzing results, and integrating research into the design process
  • Suggestions for scaling research for any project, timeline, or budget
  • All new in-depth case studies from industry leaders, outlining strategy and impact
  • Updated images, illustrations, and visualizations
  • Quick Tips for rapid integration of research concepts into your practice
Jenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications. Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse gro...
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Title:A Designer's Research Manual, 2nd Edition, Updated And Expanded: Succeed In Design By Knowing Your…Format:PaperbackDimensions:208 pages, 9.75 × 6.75 × 0.62 inPublished:July 1, 2017Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631592629

ISBN - 13:9781631592621

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