A Framework Of International Business by S. Tamer CavusgilA Framework Of International Business by S. Tamer Cavusgil

A Framework Of International Business

byS. Tamer Cavusgil, Gary Knight, John Riesenberger

Paperback | December 27, 2011

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A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

Title:A Framework Of International BusinessFormat:PaperbackDimensions:352 pages, 9 × 6.9 × 0.6 inPublished:December 27, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132122820

ISBN - 13:9780132122825

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Table of Contents

Part I: Foundation Concepts 

Chapter 1: Introduction: What Is International Business?

Chapter 2: Theories of International Trade and Investment

Chapter 3: Organizational Participants that Make International Business 

Chapter 4: Culture and Ethics in International Business

Part II: The International Business Environment     

Chapter 5: Political and Legal Systems in International Business

Chapter 6: The International Monetary Environment and Financial Management in the Global Firm  

Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies

Part III: International Business Strategy and Implementation 

Chapter 8: Strategy and Organization in the International Firm

Chapter 9: Global Market Opportunity Assessment

Chapter 10: Exporting and Countertrade

Chapter 11: Foreign Direct Investment and Collaborative Ventures

Chapter 12: Licensing, Franchising, and Other Contractual Strategies

Chapter 13: Global Sourcing

Chapter 14: Marketing in the Global Firm

Chapter 15: Human Resource Management in the Global Firm