A Good African Story: How A Small Company Built A Global Coffee Brand

Paperback | February 25, 2014

byAndrew Rugasira

not yet rated|write a review
The inspirational story of how an African-owned coffee company became a profitable global brand.
     Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.
     As he recounts the very personal story of his company and the challenges that he has faced -- and overcome -- as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. 
     This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

Pricing and Purchase Info

$21.27

In stock online
Ships free on orders over $25
HURRY, ONLY 1 LEFT!

From the Publisher

The inspirational story of how an African-owned coffee company became a profitable global brand.      Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last...

ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He...
Format:PaperbackDimensions:288 pages, 7.79 × 5 × 0.74 inPublished:February 25, 2014Publisher:Random House UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0099571927

ISBN - 13:9780099571926

Look for similar items by category:

Customer Reviews of A Good African Story: How A Small Company Built A Global Coffee Brand

Reviews