A Good African Story: How A Small Company Built A Global Coffee Brand by Andrew RugasiraA Good African Story: How A Small Company Built A Global Coffee Brand by Andrew Rugasira

A Good African Story: How A Small Company Built A Global Coffee Brand

byAndrew Rugasira

Paperback | February 25, 2014

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The inspirational story of how an African-owned coffee company became a profitable global brand.
     Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.
     As he recounts the very personal story of his company and the challenges that he has faced -- and overcome -- as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. 
     This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.
ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He...
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Title:A Good African Story: How A Small Company Built A Global Coffee BrandFormat:PaperbackDimensions:288 pages, 7.79 × 5 × 0.74 inPublished:February 25, 2014Publisher:Random House UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0099571927

ISBN - 13:9780099571926

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