A Handbook Of Corporate Communication And Public Relations by Sandra OliverA Handbook Of Corporate Communication And Public Relations by Sandra Oliver

A Handbook Of Corporate Communication And Public Relations

EditorSandra Oliver

Paperback | September 10, 2012

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

  • national communication
  • international communication
  • image, identity and reputation management 
  • the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Sandra Oliveris a senior academic lecturer and researcher at Thames Valley University, London where she directs the MSc Corporate Communication Programme. She is founding Editor-in-Chief ofCorporate Communication International Journaland has written extensively on the topic of corporate communication, includingPublic Relations Strategy...
Title:A Handbook Of Corporate Communication And Public RelationsFormat:PaperbackDimensions:480 pages, 9.69 × 7.44 × 0.68 inPublished:September 10, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415648270

ISBN - 13:9780415648271

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Table of Contents

Section 1: Corporate Communication at National Level1. Diversity Programmes: In the Contemporary Corporate Environment 2. A Practice Approach to Designing a Change Communication Programme 3. Corporate and Government Communication: Relationships, Opportunities and Tensions 4. Corporate Communication: In Listed and Unlisted Family Enterprises 5. Public Sector Corporate Communication: Strategic Challenges for the Executive 6. Public Relations and Democracy 7. Knowledge Management for Best PracticeSection 2: Corporate Communication at International Level8. Communication Audits: Building World-Class Communication Systems9. The Impact of Terrorist Attacks on Corporate Public Relations10. Different Corporate Communication Practice in Successful and Unsuccessful Companies11. Advertising and Public Relations in China12. Corporate and Organizational Communication13. Assessing Integrated Corporate Communication14. New Technology and the Changing Face of Corporate Communication15. The Olympic Games: A Framework for International PRSection 3: Managing Image, Identity and Reputation16. The Chinese Dimension17. Corporate Reputation 18. Corporate Communication for Continuity Planning19. PR Crisis Management in the Internet Mediated Era20. Reputation and Leadership in a Broadcast Company21. Facets of the Global Corporate BrandSection 4: The Future is Now22. Priorities Old and New for UK PR Practice23. Visualising the Message: Why Semiotics is the Way Forward -24. Methodological Issues for Corporate Communication Research 25. Communication for Creative Thinking in a Corporate Context26. Language as a Corporate Asset27. The Global Village: It's Here!28. Ethics and the Corporate Communicator 29. The New Frontier for Public Relations