A Risk-Benefit Perspective on Early Customer Integration

August 20, 2007|
A Risk-Benefit Perspective on Early Customer Integration by Christoph Kausch
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Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company''s situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.

 

 

 

Title:A Risk-Benefit Perspective on Early Customer Integration
Format:Paperback
Product dimensions:244 pages, 9.25 X 6.1 X 0 in
Shipping dimensions:244 pages, 9.25 X 6.1 X 0 in
Published:August 20, 2007
Publisher:Springer-Verlag/Sci-Tech/Trade
Language:English
Appropriate for ages:All ages
ISBN - 13:9783790819618

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