A Theory of Consumer Promotions: Managerial Implications (Classic Reprint) by Leigh McalisterA Theory of Consumer Promotions: Managerial Implications (Classic Reprint) by Leigh Mcalister

A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)

byLeigh Mcalister

Paperback | August 2, 2018

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Title:A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)Format:PaperbackProduct dimensions:62 pages, 9 × 6 × 0.13 inShipping dimensions:9 × 6 × 0.13 inPublished:August 2, 2018Publisher:FB&C LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1333119313

ISBN - 13:9781333119317

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