Copywriting Third Edition: Successful writing for design, advertising and marketing

byMark Shaw, Gyles Lingwood

September 6, 2022|
Copywriting Third Edition: Successful writing for design, advertising and marketing by Mark Shaw
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, ha...
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Title:Copywriting Third Edition: Successful writing for design, advertising and marketing
Format:Paperback
Product dimensions:240 pages, 9.69 X 6.75 X 1 in
Shipping dimensions:240 pages, 9.69 X 6.75 X 1 in
Published:September 6, 2022
Publisher:Laurence King Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9781529420241

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