Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings by Nancy WünderlichAcceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings by Nancy Wünderlich

Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings

byNancy Wünderlich

Paperback | November 17, 2009 | German

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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.
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Title:Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational SettingsFormat:PaperbackPublished:November 17, 2009Publisher:Gabler VerlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3834919578

ISBN - 13:9783834919571

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Table of Contents

Conceptual Framework: Remote Services in Context of Technology-Mediated Services.- Theoretical Framework for Remote Service Adoption and Continued Usage.- Methodological Superstructure and Empirical Setting.- Qualitative Exploratory Interview Study.- Hypotheses Development.- Quantitative Studies.- Summary and Conclusions.