According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip KotlerAccording to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

byPhilip Kotler

Paperback | May 16, 2005

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If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler providing insightful, thought-provoking answers to questions such as: * What skills do marketing managers need to be successful? * What metrics can companies use to judge marketing performance? * What marketing strategies make sense during a recession? * How is the role of marketing changing today in the light of globalization and new technology? * What will the marketing department of the future look like? According to Kotler is a fascinating, landmark book that you'll refer to again and again, It will forever change the way you think about marketing.""
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of man...
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Title:According to Kotler: The World's Foremost Authority on Marketing Answers Your QuestionsFormat:PaperbackDimensions:192 pages, 9 × 6 × 0.57 inPublished:May 16, 2005Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814472958

ISBN - 13:9780814472958

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"This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition." - Paul Tulenko, nationally syndicated columnist "... a valuable working tool than can help spell the difference between success and failure in your marketing efforts." - Frequent Flyer "... the book reveals the revolutionary thinking of one of the profession's most revered experts" - The CEO Refresher (www.refresher.com)"