Active Storytelling: Using Video News Releases for PR Professionals

Kobo ebook | December 15, 2009

byBrian Solis, Deirdre K. Breakenridge

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

 

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your a...

Format:Kobo ebookPublished:December 15, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131377655

ISBN - 13:9780131377653

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