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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…

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Colin Williams is a Professor of Public Policy at Sheffield University Management School.

How To Master The Art Of Selling

by Tom Hopkins

|This title releases April 11, 2017

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Winning New Business For Dummies

by Stewart Stuchbury

|This title releases April 3, 2017

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Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…

How To Master The Art Of Selling

by Tom Hopkins

|This title releases April 11, 2017

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Paperback | Spanish

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Cada Examen de las Políticas Comerciales se compone de tres partes: un informe del gobierno objeto de examen, un informe redactado de manera independiente por la Secretaría de la OMC y las observaciones formuladas por el Presidente del Órgano de…
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Foundations Of Corporate Heritage

by John Balmer

|This title releases March 28, 2017

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Heritage is increasingly recognised to be a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic…
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Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars , in the U.S. alone. Mastering the skill to tap into the world's largest…
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