Advances In Advertising Research (vol. Vii): Bridging The Gap Between Advertising Academia And Practice by George ChristodoulidesAdvances In Advertising Research (vol. Vii): Bridging The Gap Between Advertising Academia And Practice by George Christodoulides

Advances In Advertising Research (vol. Vii): Bridging The Gap Between Advertising Academia And…

byGeorge ChristodoulidesEditorAnastasia Stathopoulou, Martin Eisend

Hardcover | September 13, 2016

Pricing and Purchase Info

$193.50

Earn 968 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London.Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany. 
Loading
Title:Advances In Advertising Research (vol. Vii): Bridging The Gap Between Advertising Academia And…Format:HardcoverDimensions:315 pages, 21 × 14.8 × 0.25 inPublished:September 13, 2016Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658152192

ISBN - 13:9783658152192

Look for similar items by category:

Reviews

Table of Contents

Online Advertising/Social Networks.- Consumer Responses to Advertising.- 
Culture and Advertising.