Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro OkazakiAdvances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice

byShintaro Okazaki

Paperback | June 21, 2011

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about

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
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Title:Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and PracticeFormat:PaperbackDimensions:490 pagesPublished:June 21, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834931349

ISBN - 13:9783834931344

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Table of Contents

Product Placement and Gaming; Social Issues and Advertising; Generation; Social Interaction and Advertising; Organization, Publicity and Reputation; Branding; Media and Agency; Advertising Content, Appeals and Execution