Advances in Services Marketing by Hans MühlbacherAdvances in Services Marketing by Hans Mühlbacher

Advances in Services Marketing

EditorHans Mühlbacher, Jean-Paul Flipo

Paperback | July 15, 1997 | German

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Title:Advances in Services MarketingFormat:PaperbackDimensions:0 × 0 × 0.07 inPublished:July 15, 1997Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3824465086

ISBN - 13:9783824465088

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Table of Contents

Intangibility and the "State of Being Informed" - and Analysis of their Impact on Market Processes.- Service Coproduction and Customer Participation.- Customer Integration in Business-to-Business-Marketing.- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients?.- Automatization of the Service Delivery Systems: How Far?.- Services Marketing in Consumer Durables Industries.- Service Development Process and Performance: Facts and Measures.- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model -.- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process.- Using Means-End Structures for Benefit Segmentation in a Service Industry.- A New Approach to Spatial Management of Retail Networks, based on th Germans School's Central Place Theory.- Internationalization of Services.- International Dimensions of Customer Service.