Advertising, Alcohol Consumption, And Abuse: A Worldwide Survey

Hardcover | August 1, 1993

byJoseph C. Fisher

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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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From the Publisher

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and e...

Format:HardcoverDimensions:216 pages, 9.41 × 7.24 × 0.98 inPublished:August 1, 1993Publisher:GREENWOOD PRESS INC.

The following ISBNs are associated with this title:

ISBN - 10:031328959X

ISBN - 13:9780313289590

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.,."The book provides insightful critiques of the weaknesses in media studies of content analysis (a common media research technique), and social learning theory, which underpins many working hypotheses in health communications. Fisher's book also is one of the first in health communications literature to report econometric studies that analyze the impact of media exposure on consumption patterns for alcohol and cigarettes. ...the interdisciplinary sweep makes the book valuable for graduate collections."-Choice