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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through…

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You might be wondering, what is the buzz with all the vintage looking photos in the internet. Why is everyone uploading gloomy selfies? If you haven't heard it yet, then let me introduce you to INSTAGRAM. It's a groundbreaking application and social networking…

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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm…

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To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what…

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$8.81

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Event planning guide to assist novice event planners with organizing, structuring, implementing, and finalizing a event. Highlights cost saving strategies and tips to ensure a successful event.

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This book looks at what goes into localization of advertisements in Indian languages. ‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it…

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Do you want know how to make money from your blogs? There's nothing right now that's easier, and certainly there's nothing more that pays more, than making tons of cash from the Google AdSense ads you put on your blogs. Unfortunately, many people fail because…

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Turn Words into Money with Juicy, Flavorful Copy Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of…

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”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” -…

Book Fairs

by Dan Poynter

|August 20, 2012

Kobo ebook

$9.63

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Is There a Book Fair in Your Future? You can learn more about the book industry, marketing, and current trends in two days at a book fair—if you are prepared—than you could in a year of school. You will discover: • The book fairs best for your books • Types of…

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$5.32

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The process involved in finding the right agency is as important as the message in your campaign. While the main goal of an advertising agency is to win your business, a large part of the search process, falls squarely on the shoulder of the businessman. An…

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How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing…