We found 110 results for “

Showing 1 - 12 of 110 Results

Kobo Edition (eBook)

$10.09

$13.03

save 22%

Available for download

Not available in stores

This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business or buying a running business or a franchise in Canada. This book…read more

In stock online

Available in stores

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" --…read more

Available for download

Not available in stores

It wasn’t by chance that the 1960s became “The Swinging ‘60s.” Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade --- when Vance Packard wrote “The Hidden Persuaders” --- and what has happened as a result of…read more

Trade Paperback

$14.70

$19.95

save 26%

In stock online

Available in stores

With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo , it’s hard to ignore the growing tide ofresistance to our corporatecontrolled world. But do these vocal opponents of thestatus quo offer us a real political…read more

Available for download

Not available in stores

The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass…read more

Available for download

Not available in stores

BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERS. When you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract holders…read more

Available for download

Not available in stores

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print. Then I saw that there was one more collection which needed to be created. While the Masters of…read more

Kobo Edition (eBook)

$14.99

Available for download

Not available in stores

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…read more

Kobo Edition (eBook)

$12.16

Available for download

Not available in stores

I hope that you will find the information helpful, useful and profitable. The information in this ebook on various aspects of increasing your sales has been organised into 17 chapters of about 500-600 words each. I hope that it will interest those who would like…read more

Kobo Edition (eBook) | Dutch

$12.39

$14.57

save 14%

Available for download

Not available in stores

Vaak wordt gedacht dat klanten op zoek zijn naar producten en diensten. Maar wie zich beter verdiept in wat klanten écht willen, ontdekt dat ze vooral behoefte hebben aan oplossingen. Oplossingen waar ze plezier aan beleven of die hun pijn wegnemen. Om dit…read more

Available for download

Not available in stores

The problem with most advertising isn't that it's bad. The problem is it's ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts…read more

Trade Paperback

$12.95

Ships within 1-3 weeks

Not available in stores

<p /><em>Diary of a Trademark</em> is a raw, powerful book that explores life on the edge. Like Dante, Stephens takes us through hell. This contemporary hell is filled with the screams and tears of human beings trapped in a world that is and is not…read more