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This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business or buying a running business or a franchise in Canada. This book…

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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget…

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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been…

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" --…

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Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.

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In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it…

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La Programmazione Neuro-Linguistica mette a disposizione di chi si occupa di vendita una ricca serie di strumenti, raffinati e potenti, grazie ai quali è possibile integrare, aggiornare e rafforzare le proprie competenze e quelle dei propri collaboratori. Il…

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Here are the steps to start to build Backlinks :  1) Make lists People love to link to lists like the top 10 movies, 50 ways to increase productivity etc. This is especially so if they are on the list. Other examples include, 50 most important people online,…

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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry…

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As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your…

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A huge range of people are using this book. People with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. Members of state legislatures and celebrities with well-known names are using this book to build their…

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals…