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This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business or buying a running business or a franchise in Canada. This book…

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…

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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been…
Kobo ebook | Spanish

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Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones políticas, instituciones culturales, administraciones públicas... Prácticamente no existe ninguna actividad humana que no…

Sales

by Owen Jones

|December 2, 2015

Kobo ebook

$11.01

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The information in this ebook on various aspects of increasing your sales has been organised into 15 chapters of about 500-600 words each. I hope that it will interest those who would like to would like to increase their sales. As an added bonus, I am granting…
Kobo ebook

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$13.11

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As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your…
Kobo ebook | German

$14.56

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Ohne Werbung – kein Umsatz. Schon Henry Ford wusste, dass Werbung für die Entwicklung eines Unternehmens und den Verkauf der Produkte absolut notwendig ist. In der Regel kostet Werbung Geld, oft sogar viel Geld. Wäre es nicht genial, wenn Sie Ihre…

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¿Cuánto dinero cuesta una crisis de reputación? ¿Castigan los consumidores a las marcas que tienen malas prácticas? ¿Es posible recuperar la credibilidad de una marca después de sufrir una crisis de reputación? ¿Cómo valoran los grupos de interés la reputación de…

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It wasn’t by chance that the 1960s became “The Swinging ‘60s.” Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade --- when Vance Packard wrote “The Hidden Persuaders” --- and what has happened as a result of…

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As most corporate giants and small businesses alike have realized, service???both online and off???is a critical concern for surviving and thriving in today's fast-paced, quick-changing, and high-tech environment. Customer Service In An Instant will help you…

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The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass…

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Las tabletas digitales han revolucionado el mercado de los dispositivos móviles y han cambiado la forma en la que el usuario interactúa con la publicidad. Se han definido nuevas estrategias, nuevas tipologías de apps, nuevos formatos interactivos y no…