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With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo , it’s hard to ignore the growing tide ofresistance to our corporatecontrolled world. But do these vocal opponents of thestatus quo offer us a real political…

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This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business or buying a running business or a franchise in Canada. This book…

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Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expertise can go to waste unless the practical aspects of advising…

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Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the ’60s. AMC’s award-winning drama Mad Men has garnered awards for its portrayal…

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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise…

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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been…

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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through…

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" --…

Kobo ebook | Spanish

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Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones políticas, instituciones culturales, administraciones públicas... Prácticamente no existe ninguna actividad humana que no…

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BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERS. When you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract holders…

Kobo ebook | French

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J’ai  découvert  cette  méthode  il y  a  quelques  jours  en  lisant  un  ebook.  Plus précisément,  j’ai  découvert  comment  en …

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Mention “advertising,” and just about everyone thinks of New York’s Madison Avenue, long the center of the nation’s advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for…