We found 79 results for “


Showing 1 - 12 of 79 Results

In stock online

Available in stores

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook.…

Paperback

$21.74 online

$23.95

save 9%

In stock online

Available in stores

A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…

In stock online

Available in stores

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through…

Paperback

$23.98 online

$32.00

save 25%

In stock online

Available in stores

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As…

Hardcover

$22.35 online

$29.50

save 24%

In stock online

Not available in stores

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi . Roberts argues vociferously, and with a ton of data to support him, that traditional branding…

Out of stock online

Available in stores

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft…

Paperback

$21.36 online

$23.95

Out of stock online

Not available in stores

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Available for download

Not available in stores

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media…

In stock online

Not available in stores

Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media…

In stock online

Available in stores

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality-YOUR BRAND SHOULD BE A HAPPY, FREE…

Kobo ebook

$20.79 online

$26.95

save 22%

Available for download

Not available in stores

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and…

Audio Book (CD)

$20.46 online

$22.99

save 11%

Ships within 1-2 weeks

Not available in stores

Once upon a time, spirited David challenged the towering Goliath. Forty years ago, rental car company Avis challenged Hertz?the big fish in its industry?and won a larger, more profitable share of the market by ?trying harder.? Today, Challengers such as method,…