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How to Talk to anyone: 92 Little Tricks for Big Success in Relationships
Paperback

|October 10, 2003

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$22.95

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
The Age Of Persuasion: How Marketing Ate Our Culture
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|August 31, 2010

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
No Logo: Taking Aim at the Brand Bullies
Paperback

|December 5, 2000

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The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat…
Confessions of an Advertising Man
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing…

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone…
How To Write Copy That Sells: The Step-by-step System For More Sales, To More Customers, More Often

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This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies…
The Unpublished David Ogilvy
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|May 23, 2014

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Ogilvy is the creative force of modern advertising."- The New York Times First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications-memos,…
Madison Avenue Manslaughter: An Inside View Of Fee-cutting Clients, Profit-hungry Owners And…

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How to Write a Good Advertisement: A Short Course in Copywriting
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|December 1, 1982

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How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert…
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed…

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive…
The Advertising Solution: Influence Prospects, Multiply Sales, And Promote Your Brand

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Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through…
Lovemarks: The Future Beyond Brands
Hardcover

|December 1, 2005

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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi . Roberts argues vociferously, and with a ton of data to support him, that traditional branding…