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Paperback

|This title releases December 5, 2017

$35.55 online

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom…
Paperback

|September 8, 2016

$37.84 online

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…
Kobo ebook

|July 7, 2016

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The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It…
Hardcover

|This title releases January 9, 2018

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…
Kobo ebook | German

|May 16, 2017

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Die digitale Transformation ist schon lange kein „Wind of Change" mehr, sondern ein ausgewachsener Sturm, der an den Grundfesten von Unternehmen rüttelt, ihre Geschäftsprozesse ins Wanken bringt und jahrzehntelang gültige Erfolgsrezepte zerstört. Selten gab es so…

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How to make money at home is an easy stuff when you get a copy of this book. You get to understand the simple way to make over 200 dollar sitting at home.This book has really help many people and it a secret am sharing with you

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing…

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O ebook Hotstages com os 7 Verbos Fundamentais do Marketing Musical é o primeiro livro de marketing musical com um novo método capaz de alavancar sua carreira musical baseado em 7 passos simples sem altos investimentos. Criamos um ebook com o Método que…
Kobo ebook | German

|September 3, 2015

$39.49 online

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Es ist Zeit für einen Paradigmenwechsel! Wer als Arbeitgeber überzeugt und Werte authentisch lebt, wird zum Magneten für leistungsstarke, motivierte Mitarbeiter. Das Buch nimmt Sie mit auf Entdeckungsreise: Was war gestern, was gilt heute und was ist morgen…

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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings…
Hardcover

|September 8, 2015

$38.23 online

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will…
Hardcover

|April 30, 2013

$38.70 online

$42.00

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As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking—using topicality, social…