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Paperback

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How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies…

Paperback

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This book diagrams the best way to put together an effective, professional portfolio. Reading this book is very much like enjoying a personal master class. It has a two-pronged attack: how to make campaigns good enough to put in your portfolio, and how to make a…

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Stop Discounting! Start Selling! For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or…

Hardcover

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"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream…

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Hardcover

$36.50

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No More Business As Usual is for people who are dedicated to creating a life greater than what they now have and to making a difference in the world. In this book, No More Business As Usual, authors Chutisa and Steven Bowman provide insights into business and…

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This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides…

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Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the…

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PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" —Mark Victor Hansen, bestselling author of the Chicken Soup for the…

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Should an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're mismatched, they're nonsense… and they are…

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During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon…