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Ogilvy On Advertising In The Digital Age
Hardcover

|This title releases January 9, 2018

$35.60 online

$40.00

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…
Creative Advertising 2e
Paperback

|May 27, 2008

$37.01 online

$53.95

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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the…
The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for…

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The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers,…
Encyclopedia Of Porcelain Enamel Advertising
Paperback

|May 4, 1999

$37.31 online

$45.00

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Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place…
The New Publicity Kit
Paperback

|June 8, 1995

$37.99

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A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from…
Os 7 Verbos do Marketing Musical: Livro Digital Hotstages

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O ebook Hotstages com os 7 Verbos Fundamentais do Marketing Musical é o primeiro livro de marketing musical com um novo método capaz de alavancar sua carreira musical baseado em 7 passos simples sem altos investimentos. Criamos um ebook com o Método que…
No More Business As Usual
Hardcover

|February 20, 2012

$36.50

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No More Business As Usual is for people who are dedicated to creating a life greater than what they now have and to making a difference in the world. In this book, No More Business As Usual, authors Chutisa and Steven Bowman provide insights into business and…
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

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"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful ."    Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The…
Communicational Marketing: How To Communicate Effectively With Competent Consumers

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Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the…
How To Put Your Book Together And Get A Job In Advertising
Paperback

|July 27, 2010

$38.06 online

$41.00

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Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest—and often droll—career advice, now fully updated to reflect what most…
Hegarty On Advertising
Paperback

|This title releases December 5, 2017

$35.96 online

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom…
Prozessoptimierung 4.0: Den digitalen Wandel als Chance nutzen
Kobo ebook | German

|September 26, 2017

$36.39 online

$45.44

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Unternehmen, die von den Chancen der Digitalisierung profitieren wollen, müssen bei der Prozessoptimierung neue Wege gehen. Rupert Hierzer erklärt den neuen Ansatz Schritt für Schritt und stellt Ihnen die Grundlagen der Dokumentation, Analyse und Veränderung von…