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Truth, Lies, and Advertising: The Art of Account Planning
Hardcover

|March 13, 1998

$48.05 online

$53.99

save 11%

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"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring…
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom…
Copywriting That Works: Bright Ideas To Help You Inform, Persuade, Motivate And Sell!

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through…
Goodvertising: Creative Advertising That Cares
Hardcover

|October 2, 2012

$46.72 online

$52.50

save 11%

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Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative…
Managing Corporate Social Responsibility: A Communication Approach

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression…
The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear and Other Staples of…

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"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."-Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset "In this…
Essentials Of Advertising
Paperback

|February 28, 2017

$49.98 online

$51.95

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Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and…
Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing (Volume 1)

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This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses,  Social Media for Direct Selling Representatives  is the first volume in a series of books to help you accelerate your…
How to Write Great Copy: Learn the Unwritten Rules of Copywriting

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Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
The Advertising Agency Business
Hardcover

|March 4, 1998

$49.12 online

$65.95

save 25%

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the…
Strategic Social Media: From Marketing to Social Change

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing…
Advertising and Promotion
Kobo ebook

|November 13, 2017

$46.89 online

$58.62

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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and…
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