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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing…

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This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the…

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The 2014 Vertex Awards private brand/private label/own brand entrants included more than 250 entries from 21 countries and 55 retailers. This year's winners comprised the first ever entrants from Asia and Africa joining a truly global list of entrants from…
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"The Recommender Revolution is a book with real meat on it, one that goes beyond the usual superficialities. The innovativecontent, combined with Jan Van den Bergh's brilliant and unique style of writing, mean that this book is highly recommended!" Nicole Berx,…

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In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and…

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A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important…
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Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any…
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in…

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This book's unique combination of case studies and commentaries provides the basis for a systematic discussion of the role of individual leaders and complex institutions in U.S. foreign policy making. The case studies present routine and urgent, controversial and…

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The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online…

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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in…

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Triflin Movies Presents Product Placement Advertising Ideas For The Movies is a reference of 10 plus ideas for product placement advertising in movies.