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Advertising, The Media And Globalisation: A World in Motion
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|April 19, 2012

$60.84 online

$64.30

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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of…
Sex in Advertising: Perspectives on the Erotic Appeal
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|April 4, 2014

$63.89 online

$79.87

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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these…
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer…

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Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers…
Social Communication in Advertising: Consumption in the Mediated Marketplace

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
The Ultimatum of Pleasure: Behavioral Economics and Social Development

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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines…
World Media Ethics: Cases and Commentary

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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…
The Advertising Agency (rle Marketing): Procedure And Practice

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising…
Video Game Marketing: A student textbook
Kobo ebook

|October 4, 2016

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and…
The Early Advertising Scene (rle Marketing)
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|December 18, 2015

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$67.10

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining…
Advertising and Violence: Concepts and Perspectives
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|December 18, 2014

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that…
Brick & Mortar Shopping in the 21st Century
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|October 2, 2012

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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this…
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