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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains…read more

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The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of…read more

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of…read more

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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts…read more

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This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations…read more

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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the institutionalised idiocy that is…read more

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A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.…read more

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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.read more

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Quale è la differenza tra un avvocato “comune” ed un avvocato di grandissimo successo?. Quale è la differenza tra il tuo e un grande Studio Legale, che consente al titolare di vivere in una lussuosa villa vicino al mare, guidare una splendida automobile ed avere…read more

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So you want to make sales on the internet. You have purchased everything the "gurus" send to you in email and you are getting nowhere. Here at last is a long hard look at what it takes to be successful on the internet. It is all about salesmanship and advertising. I show you what traits you will…read more

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India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a…read more

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Triflin Movies Presents Product Placement Advertising Ideas For The Movies is a reference of 10 plus ideas for product placement advertising in movies.read more