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Integrated Marketing Communication: Creative Strategy From Idea To Implementation

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Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…
The Psychology Of Design: Creating Consumer Appeal
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|August 10, 2015

$66.18 online

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving…
Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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A newer edition of this book is available. See the new edition's page at the following address: https://rowman.com/ISBN/9781442221222 Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative…
Strategic Database Marketing 4e:  The Masterplan for Starting and Managing a Profitable, Customer…

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Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand.…
Persuasive Imagery: A Consumer Response Perspective
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|May 7, 2015

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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an…
Film Marketing
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|March 8, 2017

$65.70

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The role of the film marketer is both vital and challenging. Promotion is one of the industry¿s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few…
Optimizing Adwords: A Guide To Using, Mastering, And Maximizing Google Adwords

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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google¿s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals…
Ethics In Advertising: Making The Case For Doing The Right Thing

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This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics…
Masters Of Advertising Copy (rle Marketing)
Paperback

|December 9, 2015

$65.10 online

$67.10

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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which…
Effective Advertising: Understanding When, How, and Why Advertising Works

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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus…
Advertising Media Workbook and Sourcebook
Kobo ebook

|April 10, 2015

$67.09 online

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This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample…
Beauty Design: Cosmetics As Will And Representation
Hardcover

|August 7, 2014

$68.25 online

$77.90

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Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and…