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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…

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Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and…

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving…

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Branding is not merely advertising. On the contrary, in Brand Driven Innovation , branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it's…

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During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the use of…

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Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…

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A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology…

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This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it…

Kobo ebook | Italian

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Quale è la differenza tra un avvocato “comune” ed un avvocato di grandissimo successo?. Quale è la differenza tra il tuo e un grande Studio Legale, che consente al titolare di vivere in una lussuosa villa vicino al mare, guidare una…

India Briefing

by Alyssa Ayres

|September 16, 2016

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Since 2001, India has gained new attention as an emerging world power with a rapidly growing economy, a world-class science and technology sector, and a huge English-speaking labor pool. After a period of escalating tension with neighbor Pakistan, wide-ranging…

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving…