15 results for

showing 1 - 12 of 15 Results

In stock online

Not available in stores

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…
Paperback

$69.90

$66.18 online

save 5%

In stock online

Not available in stores

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving…
Paperback

$82.50

$69.83 online

save 15%

In stock online

Not available in stores

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…
Paperback

$67.10

$65.10 online

In stock online

Not available in stores

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which…

In stock online

Not available in stores

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google¿s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide…
Kobo ebook

$83.87

$67.09 online

save 20%

Available for download

Not available in stores

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample…

Available for download

Not available in stores

During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the use of…
Paperback

$69.90

$65.87 online

save 5%

In stock online

Not available in stores

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an…

Available for download

Not available in stores

India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the…

Out of stock online

Not available in stores

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics…

In stock online

Not available in stores

A newer edition of this book is available. See the new edition's page at the following address: https://rowman.com/ISBN/9781442221222 Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative…
Hardcover

$77.90

$68.30 online

save 12%

Ships within 1-3 weeks

Not available in stores

Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and…