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Social Communication in Advertising: Consumption in the Mediated Marketplace

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
Vintage Neon
Hardcover

$74.09 online

$89.95

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During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, crashing cars,…
Creative Strategies: Idea Management For Marketing Advertising Media And Design

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Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that…
Diversity In Advertising: Broadening The Scope Of Research Directions

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters…
Viral Marketing and Social Networks
Paperback

|May 21, 2014

$70.46 online

$78.95

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Psychological Foundations Of Marketing: The Keys To Consumer Behavior
Paperback

|This title releases January 18, 2018

$71.73 online

$79.70

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Integrated Marketing Communication: Advertising and Promotion in a Digital World

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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a…
Turkish German Affairs from an Interdisciplinary Perspective
Kobo ebook

|September 30, 2015

$74.59 online

$93.20

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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial…
A Beginner's Guide to Mobile Marketing
Paperback

|December 30, 2014

$70.46 online

$78.95

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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising…

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will…
Advertising: Its business, culture and careers
Paperback

|January 27, 2010

$74.36 online

$78.30

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¿A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes¿ ¿ Gyles Lingwood, Course Leader, Creative…
Advertising Media Planning, Seventh Edition
Hardcover

|August 6, 2010

$71.70 online

$107.95

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six…
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