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Kobo ebook

|September 30, 2015

$74.59 online

$93.20

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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial…

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters…
Paperback

|January 27, 2010

$74.36 online

$78.30

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¿A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes¿ ¿ Gyles Lingwood, Course Leader, Creative…
Paperback

|May 21, 2014

$70.80 online

$78.95

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Paperback

|December 30, 2014

$70.46 online

$78.95

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Kobo ebook

|October 2, 2012

$74.69 online

$93.26

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will…
Hardcover

|August 6, 2010

$71.70 online

$107.95

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six…

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Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that…
Hardcover

|August 7, 2014

$74.09 online

$77.90

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Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and…
Paperback

|June 9, 2005

$74.95

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The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look…

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