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The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical…
Persuasive Copywriting: Using Psychology To Influence, Engage And Sell

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Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help…
Video Game Marketing: A Student Textbook
Paperback

|September 29, 2016

$78.43 online

$83.90

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn¿t just about design and…
Paid Attention: Innovative Advertising For A Digital World
Hardcover

|March 28, 2016

$79.07 online

$96.50

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Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across…
Social Content Marketing for Entrepreneurs

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World Media Ethics: Cases and Commentary

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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…
Psychological Foundations Of Marketing: The Keys To Consumer Behavior

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Ad Law: The Essential Guide To Advertising Law And Regulation
Paperback

|September 28, 2016

$77.10 online

$91.00

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The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encountered when designing…
Advertising In India: Trends And Impact
Kobo ebook

|June 30, 2005

$79.99 online

$99.99

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The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural…
Herding Cats: A Strategic Approach to Social Media Marketing

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The Rise of Advertising in the United States: A History of Innovation to 1960

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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional…
Public Relations Writing Worktext: A Practical Guide for the Profession

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Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the…