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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation…

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and…
Advertising Media Planning, Seventh Edition
Kobo ebook

|July 16, 2010

$82.39 online


save 19%

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous…
Canadian Advertising In Action, Loose Leaf Version
Loose Leaf

|January 15, 2017

$81.00 online


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