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This book is dedicated to the research of the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines…
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|September 28, 2016

$80.99 online

$91.00

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The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encountered when designing…

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and…

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Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss…
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|July 23, 2014

$80.79 online

$83.90

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that…

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Das Preismanagement besitzt eine herausragende Stellung im Marketing und in der Unternehmensführung. Nicht nur ist es das einzige Marketinginstrument, das Erlöse generiert, es besitzt auch die größte, schnellste und direkteste Hebelwirkung auf die Profitabilität…