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Audio Book (CD)

|November 7, 2016

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Former CMO of the New England Patriots Lou Imbriano reveals the strategies he used to increase franchise revenue by 600%: Market to those who buy the most
Audio Book (CD)

|April 5, 2016

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Want to know how to influence other people's behaviour? In The Advertising Effect , respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological…
Audio Book (CD)

|April 22, 2014

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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…
Audio Book (CD)

|September 17, 2012

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All you’ve heard about the crazy world of advertising doesn’t even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of…
Audio Book (CD)

|September 17, 2012

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All you’ve heard about the crazy world of advertising doesn’t even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of…

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Subtitle: Survival in Our Era of Killer Competition In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more…
Audio Book (CD)

|June 16, 2015

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead. It contains over 25 new…
Audio Book (CD)

|June 30, 2015

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Practical techniques for applying neuroscience and behavior research to attract new customers. Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision…

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From Facebook to Talking Points Memo to the New York Times , often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is…
Audio Book (CD)

|October 14, 2014

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Here is an exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products…
Audio Book (CD)

|October 21, 2014

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A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the do's and don't's and…

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead. It contains over 25 new…