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Once upon a time, spirited David challenged the towering Goliath. Forty years ago, rental car company Avis challenged Hertz?the big fish in its industry?and won a larger, more profitable share of the market by ?trying harder.? Today, Challengers such as method,…

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead. It contains over 25 new…

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Here is an exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products…

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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…

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Want to know how to influence other people's behaviour? In The Advertising Effect , respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological…

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Practical techniques for applying neuroscience and behavior research to attract new customers. Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision…

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Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.   Marketing…

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All you’ve heard about the crazy world of advertising doesn’t even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of…

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A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the do's and don't's and…

Audio Book (CD)

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All you’ve heard about the crazy world of advertising doesn’t even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of…

Audio Book (CD)

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$22.99

save 11%

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According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of…

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Subtitle: Survival in Our Era of Killer Competition In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more…