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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through…

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The Truth About Drop Shipping If you've been exploring the world of making money online, you may have discovered that one viable way to make money is through drop shipping through an eCommerce retail store. What is drop shipping, and what do I need to know to cut…

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The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and…
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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
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Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a…

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Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get…
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Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
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This book is the definitive guide to Facebook marketing for businesses. We walk you through every step of:   1.    Creating a killer Facebook business page from scratch. 2.    How to set up a post that will get noticed by your…

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There is no time like the present to get into the Pay Per Click game. Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising…

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Want to get started with your Facebook Marketing? In this concise illustrated guide on facebook marketing for small business we show you step by step how to: * Set up your Facebook page including Facebook Timelines * Set Up HTML tabs for other content * Change…

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This Book Is For You If... You are an AdWords Professional You are studying & training to become an AdWords Professional You are an Independent AdWords Consultant/Freelancer with your own clients You own an advertising agency that manages AdWords accounts for…