We found {count} results for “

Showing 1 - 12 of 1150 Results

Hardcover

$7.99

$21.99

save 63%

In stock online

Available in stores

The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?…read more

In stock online

Available in stores

Google processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks…read more

Trade Paperback

$21.76

$23.95

save 9%

In stock online

Available in stores

A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The…read more

Hardcover

$10.00

$46.95

save 78%

Out of stock online

Available in stores

One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business. As instructive as it is innovative, Unlabel will empower you to channel your…read more

Trade Paperback

$16.97

$22.00

save 22%

In stock online

Available in stores

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening…read more

Ships within 1-3 weeks

Available in stores

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the…read more

In stock online

Available in stores

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint…read more

Cashvertising

by Drew Eric Whitman|

November 11, 2008

Trade Paperback

$16.11

$17.95

save 10%

In stock online

Not available in stores

Trade Paperback

$19.85

$22.95

save 13%

In stock online

Available in stores

The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic…read more

Ships within 3-5 weeks

Not available in stores

Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to plan and construct an IMC plan better…read more

In stock online

Available in stores

Trade Paperback

$143.15

$146.90

save 2%

In stock online

Not available in stores

Praised for its clear writing style and solid Canadian examples,  Advertising in Action  provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing…read more