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How to Talk to anyone: 92 Little Tricks for Big Success in Relationships
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|October 10, 2003

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
Ultimate Guide To Instagram For Business
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|May 26, 2017

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
Ogilvy On Advertising In The Digital Age
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|January 9, 2018

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…
Confessions of an Advertising Man
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…
The Age Of Persuasion: How Marketing Ate Our Culture
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|August 31, 2010

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
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|February 1, 2016

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…
The Unpublished David Ogilvy
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|May 23, 2014

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Ogilvy is the creative force of modern advertising."- The New York Times First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications-memos,…
No Logo: Taking Aim at the Brand Bullies
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|December 5, 2000

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The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat…
Ultimate Guide To Youtube For Business
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|April 6, 2018

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Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote…
Ultimate Guide To Facebook Advertising: How To Access 1 Billion Potential Customers In 10 Minutes

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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith…
Ultimate Guide To Google Adwords: How To Access 100 Million People In 10 Minutes
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|October 27, 2017

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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics.…
Branding For Dummies
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|December 31, 2014

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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.…
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