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The Age Of Persuasion: How Marketing Ate Our Culture
Paperback

|August 31, 2010

$20.16 online

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
How to Talk to anyone: 92 Little Tricks for Big Success in Relationships
Paperback

|October 10, 2003

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
Ultimate Guide To Instagram For Business
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|May 26, 2017

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
No Logo: Taking Aim at the Brand Bullies
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|December 5, 2000

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The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat…
Cashvertising
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|November 11, 2008

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Canadian Advertising In Action
Paperback

|April 21, 2014

$145.00

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Praised for its clear writing style and solid Canadian examples,  Advertising in Action  provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader…
The Advertising Concept Book: Think Now, Design Later
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|September 8, 2016

$34.30 online

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Paperback

|February 1, 2016

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This  has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…
Confessions of an Advertising Man
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing…

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone…
Ultimate Guide To Facebook Advertising: How To Access 1 Billion Potential Customers In 10 Minutes
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|This title releases November 24, 2017

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Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook's newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further…
Ogilvy On Advertising In The Digital Age
Hardcover

|This title releases January 9, 2018

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…