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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
The Luxury Strategy: Break The Rules Of Marketing To Build Luxury Brands

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Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a…
This I Know: Marketing Lessons From Under The Influence

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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask…
Marketing Made Simple: A Step-by-step Storybrand Guide For Any Business

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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every…
Marketing Made Simple: A Step-by-step Storybrand Guide For Any Business

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Avedon Advertising
Hardcover

|October 8, 2019

$82.12 online

$157.00list price

save 47%

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The first survey of Richard Avedon’s influential advertising work  Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified…
Vintage Neon
Hardcover

|July 29, 1999

$80.59 online

$85.00list price

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During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, crashing cars,…
How to Write a Good Advertisement: A Short Course in Copywriting

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How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert…
Newsjacking
Hardcover

|April 30, 2013

$42.00

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A fusion of inspiration and hard-edged strategies for creating fast-moving, relevant advertising As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear,…
Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes And Lead Into Gold

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People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
No Logo 10th Anniversary Edition
Paperback

|November 24, 2009

$24.95

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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it…
The King Of Madison Avenue: David Ogilvy And The Making Of Modern Advertising
Paperback

|June 8, 2010

$18.00 online

$28.99list price

save 37%

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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry…
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