Advertising and Satirical Culture in the Romantic Period by John StrachanAdvertising and Satirical Culture in the Romantic Period by John Strachan

Advertising and Satirical Culture in the Romantic Period

byJohn Strachan

Paperback | June 16, 2011

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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
Title:Advertising and Satirical Culture in the Romantic PeriodFormat:PaperbackDimensions:370 pages, 9.02 × 5.98 × 0.83 inPublished:June 16, 2011Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521293065

ISBN - 13:9780521293068

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Table of Contents

Introduction; 1. A 'department of literature': advertising in the Romantic period; 2. 'Humbug and co.': satirical engagements with advertising 1770-1840; 3. 'We keeps a poet': shoe blacking and the commercial aesthetic; 4. 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling; 5. 'Barber or perfumer': incomparable oils and crinicultural satire; 6. 'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers; Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book; Bibliography.

Editorial Reviews

"Strachan's book makes an important contribution to the growing scholarship on what we might call popular Romanticism...Its great success resides in providing us a lexicon not just for talking about Romantic period advertising, but for reading it as an art in its own right and as a prevalent form of engagement with its socio-cultural context."
erudit.org W. Michael Johnstone, University of Toronto