Advertising as Communication

Kobo ebook | December 1, 1982

byDyer, Gillian

not yet rated|write a review
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Pricing and Purchase Info

$36.39 online
$47.18 list price (save 22%)
Available for download
Not available in stores

From the Publisher

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Format:Kobo ebookPublished:December 1, 1982Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0203158342

ISBN - 13:9780203158340

Customer Reviews of Advertising as Communication

Reviews