Advertising Campaign Design: Just The Essentials by Robyn BlakemanAdvertising Campaign Design: Just The Essentials by Robyn Blakeman

Advertising Campaign Design: Just The Essentials

byRobyn BlakemanEditorRobyn Blakeman

Paperback | August 15, 2011

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Title:Advertising Campaign Design: Just The EssentialsFormat:PaperbackDimensions:247 pages, 8.9 × 6 × 0.6 inPublished:August 15, 2011Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0765625539

ISBN - 13:9780765625533

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