Advertising In Contemporary Consumer Culture

April 12, 2018|
Advertising In Contemporary Consumer Culture by H De Burgh-woodman
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This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari''s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

Hélène de Burgh-Woodman is Professor and Associate Dean - Research and Academic Development at The University of Notre Dame Sydney School of Business. Hélène has published a range of work on visual aesthetics, consumer culture and marketing theory with a particular interest in inter-disciplinary approaches to t...
Title:Advertising In Contemporary Consumer Culture
Product dimensions:273 pages, 8.27 X 5.83 X 0 in
Shipping dimensions:273 pages, 8.27 X 5.83 X 0 in
Published:April 12, 2018
Publisher:Palgrave Macmillan
Appropriate for ages:All ages
ISBN - 13:9783319779430

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